How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and comfortable country, which is located in blue Europe, is demesnes in the Baltic ocean and the blue federal agency of the battle of Jutland peninsula b edicting the Baltic Sea and the North Sea. His geographics offers this country productive marine Natural resource. Assumptions that a medium-sized companionship named MIB Industri A/S processes fish using hermetic technology in Copenhagen, Demark. The company sells mainly in Demark. It has had limited trade experience, primarily in Germany and Austria. At present, the company decided to work out business abroad. The showtime short term strategy to spread out the international grocery store share is to explore the possibleness of MIB Industri A/S come in the UK market. Overview of Denmark The Kingdom of Denmark is the smallest Nordic country, situated in Scandinavia, in sumern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, southwest of Sweden and south of Norway.

Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km marine claims: contiguous zone: 24 nm continental ledge: two hundred-m depth or to the depth of exploitation unshared economic zone: 200 nm territorial ocean: 12 nm Climate: temperate; humid and befog; mild, stormy winters and cool summers Natural resources: fish, petroleum, natural gas, salt, limestone, stone, gravel and lynchpin Economy Currency: 1 Danish krone (DKK) = hundred øre Exports - commodities: machinery and ins truments, meat and meat products, fuels, dai! ry products, ships, fish, chemicals Exports - partners: European conjunction 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, grain and foodstuffs, textiles, theme Imports - partners: European Union... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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