Using a UK retailer of your own choice, assess their Own Brand Essay

Using a UK retailer of your own choice, assess their Own Brand dodging - Essay ExampleThe retail business is highly related to the perception and preference of customers. Sainsburys in order to develop its grunge strategies has become completely customer oriented and has adopted strategies accordingly. The market persona of Sainsburys in the year 2011 first quarter is estimated to be around 16.5 percent (Shannon, 2011). The market view of Sainsburys is quite strong in London as well as South East. It is observe that the retail branding is generally a customer oriented approach. The five major atomic number 18as where Sainsburys has recognise growth were great food at great prices, greater number of complimentary food twine, reaching maximum customers by means of extra channels and increasing the space of supermarket along with industrious property management. These strategies have helped the retail store to sustain itself in the third position. Sainsburys possesses dickens formats of stores namely traditional super market stores and convenience stores (Li, 2008). The retail business strategy is different from the strategies of former(a) businesses. In this paper, the brand strategy in retail sector has been discussed. The paper seeks to discuss about the brand strategy of Sainsburys. The brand strategy developed by the company in their retail business enables it to take over more customer loyalty and this aspect has been highlighted in the paper. The importance of this strategy in fulfilling the necessity and forethought of customers has also been included in the paper. The paper also comprises of the relationship between services of the company and the need of customers. 2.0 Retail Branding The retail branding is considered as a well known concept in present scenario. The business in retail fabrication is growing rapidly and generating more chains of businesses. The branding of retailers is different from other product brands. The retail brandin g is generally multi-sensory and it is developed by focusing on the knowledge of consumers. The brand insure is adopted in different ways in this type of business. In the retail outlets there are various attributes that act as persuading factors for consumers such as quality of products, brands that are sold, services, appearance of store, the price level, behaviour as well as service of employees among others (Ailawadi & Keller, 2004). The business of retail industry is based on their variant towards the trends of society as well as taste of customers for new products. This adaptation generally influences more consumers. There is a chance of retail business to be eliminated from the society if it is unable(predicate) to fulfil the requirement of market. In this type of business, major focus is volunteerd towards the customers as they are directly link up to the product of the stores (Mansoory & Mehra, 2010). 3.0 Strategy of Sainsburys The brand of Sainsburys was essentially de veloped with an intention to provide customers with healthy, new-fangled, skillful and delicious foods. The company has focused towards various approaches before adopting strategies. Their main focus has been on quality, fair price, fresh food, innovative food and other product lines. Based on these aspects, the company developed its strategies to fulfil customers hope (J-Sainsbury, 2010). The strategy of the company is principally based on the five areas and based on this strategy, brand image is developed. It also provides emphasis on the five selected strategies so as to enhance their business and retain customers (J-Sainsbury, 2010). In the first strategy of great food at fair price the company has an intention to provide healthy, fresh, safe and tasty food and thus it has continued to make innovation in their product. These innovative products still them to be a leader in delivering the quality products at fair prices (J Sainsbury Plc, 2011). The main focus in this strategy is to provide extreme importance on